Work

Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12667

Authors: Minsun Lee, Hyun‐Hwa Lee

Institutions: Konkuk University, Inha University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131573152

FWCI: 22.52

Cites: 83

Cited by: 101

Related to: 10