Work

Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2020-2731

Authors: Sojung Kim, Mark Yi-Cheon Yim

Institutions: Kyungpook National University, University of Massachusetts Lowell

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131734725

FWCI: 3.906

Cites: 112

Cited by: 29

Related to: 10