Work

The Television Cult: Prevalence of Brand Placements in an Indian Reality Show

Year: 2021

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2021.1888176

Authors: Thamaraiselvan Natarajan, Jegan Jayapal, Nakul Gangadharan

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131747950

FWCI: 1.149

Cites: 53

Cited by: 7

Related to: 10