Work

Brand Purpose and ‘Woke’ Branding Campaigns

Year: 2021

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/978-1-83909-554-220211012

Authors: Julie McColl, Elaine L. Ritch, Jennifer Hamilton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131765886

FWCI: 6.789

Cites: 31

Cited by: 11

Related to: 10