Work

A literature review: Feasibility Study of technology to improve shopping experience

Year: 2021

Type: conference-paper

Abstract: Technologies toward shopping have been improved recently. technologies varied from tools that assist shoppers, payment options, or even online shopping that provides a shopping experience from smartphone applications. Researchers and industries have been developing new kind of technologies and concepts in hope for a better shopping experience for our modern society. This literature review discusses some of those new technologies that are currently under development process or had been introduced recently based on feasibility analysis. Technologies that are considered including Smart Trolley, VR Shopping, and Just Walk Out Shopping also supported by related researches and literature. Feasibility analysis examined in this study encompass market aspect, technical aspect, financial aspect, legal aspect, and risk identification. The feasibility study is based on jobs-to-be-done framework.

Source: Procedia Computer Science

DOI: 10.1016/j.procs.2021.01.030

Authors: Heraldo Y Purwantono, Alexander A S Gunawan, Herman Tolle, Muhammad Attamimi, Widodo Budiharto

Institutions: Binus University, University of Brawijaya, Institut Teknologi Sepuluh Nopember

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

Funders: Binus University, Direcció General de Recerca, Generalitat de Catalunya