Work

Differential Effects of Local Identity and Global Identity on Two Important Aspects of Consumer Behavior: Price-quality Judgments and Creativity

Year: 2018

Type: dissertation

Author: Sijie Sun

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3132665224

Cites: 18

Cited by:

Related to: 10