Work

Disidentity and nonconsumption of smartwatches

Year: 2021

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12666

Authors: Natalie Gerhart, Obi Ogbanufe

Institutions: Creighton University, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3132929925

FWCI: 1.609

Cites: 87

Cited by: 15

Related to: 10