The Duality of TripAdvisor: The Quantity of Reviews Deterring Strategists from Quality Sites
Year: 2019
Type: article
Abstract: TripAdvisor brands itself to travelers as a forum to plan the best, personalized vacation. While promoting inclusion and community organization, the site also foments an impractical craze for authentic consumption. Rather than offering a TripAdvisor user (a strategist) the full options available, the site organizes its results on popularity. This cycle entrenches the most-rated locations at the top of search results while flushing less-frequently rated ones out. Thus, the most visited places become the best, most ‘authentic’ sites. This theoretical research analyzes the duality of TripAdvisor—the attractiveness of self-planning for strategists seeking authenticity paired with the actual algorithms that favor tourist frequency rather than local quality.
Source: Student Anthropologist
Author: Noah Walters
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3132958579