Work

Sociability and interdependent self‐construal on consumer choice for group: A moderated mediation model

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1930

Authors: Zhen Li, Soochan Choi, Jeffrey Yi‐Lin Forrest

Institutions: Texas Woman's University, The University of Texas at El Paso, Slippery Rock University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3132963672

FWCI: 2.07

Cites: 107

Cited by: 11

Related to: 10