Work

All that glitters is not gold: when glossy packaging hurts brand trust

Year: 2021

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-021-09562-y

Authors: Yegyu Han, Mario Pandelaere

Institutions: IE University, Ghent University, Virginia Tech

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3133334531

FWCI: 0.652

Cites: 39

Cited by: 8

Related to: 10