Work

Geography as branding: Descriptive evidence from Taobao

Year: 2021

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-020-09232-9

Authors: Pradeep K. Chintagunta, Junhong Chu

Institution: National University of Singapore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National University of Singapore

OpenAlex ID: W3133339401

FWCI: 3.677

Cites: 88

Cited by: 19

Related to: 10