Work

Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-04-2020-0094

Authors: Muhammad Saeed Shahbaz, Mudaser Javaid, Syed Hasnain Alam Kazmi, Qamar Abbas

Institutions: Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Iqra University, Mohammad Ali Jinnah University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3133403197

FWCI: 2.757

Cites: 46

Cited by: 13

Related to: 10