Work

Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals

Year: 2021

Type: article

Source: Clothing and Textiles Research Journal

DOI: 10.1177/0887302x21994287

Authors: Hyejune Park, Seeun Kim

Institutions: Oklahoma State University, Auburn University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Oklahoma State University

OpenAlex ID: W3133484251

FWCI: 9.89

Cites: 43

Cited by: 74

Related to: 10