Work

The impact of message appraisals of Dove’s Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers

Year: 2021

Type: article

Study design: Observational Study

Source: Telematics and Informatics

DOI: 10.1016/j.tele.2021.101594

Authors: Joon Soo Lim, Jun Zhang

Institution: Syracuse University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Syracuse University

OpenAlex ID: W3133666917

FWCI: 1.383

Cites: 66

Cited by: 7

Related to: 10