Work

A framework for variance analysis of customer equity based on a Markov chain model

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.02.039

Author: Kohsuke Matsuoka

Institution: Tohoku Gakuin University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Award: Establishing revenue management accounting: The integration of management accounting and marketing using customer data

OpenAlex ID: W3133675138

FWCI: 2.528

Cites: 50

Cited by: 14

Related to: 10