Work

The role of social media elements in driving co-creation and engagement

Year: 2021

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2020-0176

Authors: Man Lai Cheung, Guilherme Pires, Philip J. Rosenberger III, Wilson K.S. Leung, Man Kit Chang

Institutions: Hang Seng University of Hong Kong, University of Newcastle Australia, Hong Kong Polytechnic University, Hong Kong Baptist University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3133810903

FWCI: 23.91

Cites: 131

Cited by: 108

Related to: 10