Work

Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Food Products Marketing

DOI: 10.1080/10454446.2021.1894296

Authors: Anna Badenhop, Marta Frasquet

Institution: Universitat de València

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3133855359

FWCI: 5.974

Cites: 70

Cited by: 33

Related to: 10