Work

Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender

Year: 2021

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-04-2020-0045

Authors: Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson

Institutions: University of Kurdistan, University of Isfahan, La Trobe University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3133989232

FWCI: 3.447

Cites: 62

Cited by: 32

Related to: 10