Work

Signaling effects of branded amenities on customer-based brand equity

Year: 2021

Type: article

Source: Journal of Hospitality Marketing & Management

DOI: 10.1080/19368623.2021.1846651

Authors: Eun Joo Kim, Seyhmus Baloglu, Tony L. Henthorne

Institution: University of Nevada, Las Vegas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3134063064

FWCI: 4.596

Cites: 60

Cited by: 32

Related to: 10