Work

Why Firm's Reactive Eco‐innovation May Lead to Consumers’ Boycott

Year: 2021

Type: article

Source: British Journal of Management

DOI: 10.1111/1467-8551.12483

Authors: Zhongju Liao, Yan Liu

Institution: Zhejiang Sci-Tech University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3134166540

FWCI: 2.987

Cites: 69

Cited by: 24

Related to: 10