Work

I know what you are thinking: How theory of mind is employed in product evaluations

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.02.002

Authors: Elizabeth A. Minton, T. Bettina Cornwell, Hong Yuan

Institutions: University of Wyoming, University of Oregon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3134319716

FWCI: 2.298

Cites: 90

Cited by: 14

Related to: 10