Work

The Demand for Direct Mail in Portugal

Year: 2001

Type: book-chapter

Study design: Observational Study

Source: Springer eBooks

DOI: 10.1007/978-1-4615-1671-2_13

Authors: Ricardo Goulão Santos, Sérgio Chilra Lagao

Institution: CTT (Portugal)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W31344414

FWCI: 3.51

Cites: 18

Cited by: 6

Related to: 10