Work

The narrative strategies of retail spaces: a semio-ethnographic approach

Year: 2021

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2019-0250

Authors: Jean-Baptiste Welte, Olivier Badot, Patrick Hetzel

Institutions: Université Paris-Panthéon-Assas, Université de Bourgogne, Université de Haute-Alsace, Centre de REcherche En Gestion des Organisations, Laboratoire de recherche en sciences de gestion Panthéon-Assas, Université Panthéon-Assas, Université de Franche-Comté, ESCP Business School, Université de Caen Normandie

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3134496555

FWCI: 1.379

Cites: 43

Cited by: 9

Related to: 10