Work

Can offline–online congruence explain online loyalty in electronic commerce?

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-02-2020-0060

Authors: Maria Eugenia Ruiz-Molina, Miguel-Ángel Gómez-Borja, Alejandro Mollá-Descals

Institutions: Universitat de València, University of Castilla-La Mancha

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3134828833

FWCI: 2.528

Cites: 66

Cited by: 14

Related to: 10