Work

Effect of psychological capital on customer value cocreation behavior: the mediating role of employees' innovative behavior

Year: 2021

Type: article

Study design: Observational Study

Source: Benchmarking An International Journal

DOI: 10.1108/bij-08-2020-0398

Authors: Muhammad Farrukh, Nabeel Younus Ansari

Institutions: Beijing Institute of Technology, Air University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W3135049020

FWCI: 3.906

Cites: 116

Cited by: 20

Related to: 10