Work

Spillover effects of competitive rivalry on brand extensions

Year: 2021

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-021-00234-w

Authors: Nicolas Pontes, Vivian Pontes

Institution: The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3135082563

FWCI: 2.987

Cites: 44

Cited by: 19

Related to: 10