Work

The nature of the brand experience

Year: 2020

Type: dissertation

Author: D.W. Schrotenboer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3135459323

Cites: 46

Cited by:

Related to: 10