Work

Omnichannel in FMCG: Digitally Enhancing Retail Consumer Journey

Year: 2021

Type: book-chapter

Source: Smart innovation, systems and technologies

DOI: 10.1007/978-981-33-4183-8_30

Authors: Filipe Sampaio Rodrigues, Ana Isabel Coelho

Institutions: Instituto Superior da Maia, Instituto Português de Administração de Marketing

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3135612919

FWCI: 9.646

Cites: 68

Cited by: 8

Related to: 10