Work

Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

Year: 2021

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1177/1839334921998553

Authors: Felix Septianto, Tung Moi Chiew

Institutions: University of Auckland, The University of Queensland, Universiti of Malaysia Sabah

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3135789667

FWCI: 4.825

Cites: 54

Cited by: 23

Related to: 10