Work

The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-04-2020-0058

Authors: Younghan Lee, Dae-eun Kim

Institution: Mississippi State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3135955541

FWCI: 4.596

Cites: 91

Cited by: 25

Related to: 10