Work

Brand cocreation and immersion: the link between sense of brand community and attitude toward a brand

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Insights

DOI: 10.1108/jhti-08-2020-0154

Authors: Fulya Acikgoz, Asli D.A. Tasci

Institutions: Bahçeşehir University, University of Central Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3136277169

FWCI: 2.298

Cites: 176

Cited by: 18

Related to: 10