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How Nonconsumption Can Turn Ordinary Items into Perceived Treasures

Year: 2021

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/714363

Authors: Jacqueline R. Rifkin, Jonah Berger

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3136280778

FWCI: 2.068

Cites: 46

Cited by: 10

Related to: 10