Work

Understanding value creation in digital context: An empirical investigation of B2B

Year: 2021

Type: article

Source: Marketing Theory

DOI: 10.1177/14705931211001542

Authors: Daniela Corsaro, Alessia Anzivino

Institutions: IULM University, Università Cattolica del Sacro Cuore

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3136658298

FWCI: 5.056

Cites: 99

Cited by: 39

Related to: 10