Work

Consumer brand engagement in the US–China trade war

Year: 2021

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2020-0162

Authors: Yi Hsuan Lee, Chiou-Fong Wei, Bruce C. Y. Lee, Ya-Yun Cheng, Yao Chen

Institutions: Fu Jen Catholic University, Sun Yat-sen University, National Taiwan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3136916341

FWCI: 1.609

Cites: 73

Cited by: 9

Related to: 10