Work

The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands

Year: 2021

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2021.1892963

Authors: Jiyoon (Karen) Han, Seungae Lee

Institutions: Ball State University, Hanyang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3137119606

FWCI: 2.987

Cites: 58

Cited by: 25

Related to: 10