Gift Recipients’ Beliefs About Occasion‐based and Nonoccasion‐based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving
Year: 2021
Type: article
Source: Journal of Consumer Psychology
DOI: 10.1002/jcpy.1239
Authors: Julian Givi, Jeff Galak
Institutions: West Virginia University, Carnegie Mellon University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3137905276