Work

Optimal pricing in social networks considering reference price effect

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102527

Authors: Yongrui Duan, Yixuan Feng

Institution: Tongji University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Tongji University

Awards: 社会网络环境下考虑网络外部性的定价策略研究, 零售商自有品牌的定价策略与供应链协调机制

OpenAlex ID: W3137948719

FWCI: 2.528

Cites: 40

Cited by: 19

Related to: 10