Work

Optimal advertising for a generalized Vidale–Wolfe response model

Year: 2021

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-021-09468-x

Authors: Yanwu Yang, Baozhu Feng, Joni Salminen, Bernard J. Jansen

Institutions: Huazhong University of Science and Technology, University of Turku

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 关键字竞价广告策略的多阶段联合优化研究

OpenAlex ID: W3139460871

FWCI: 2.528

Cites: 81

Cited by: 13

Related to: 10