Work

Online versus offline: preferred retail choice for premium brand purchase

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-05-2020-0181

Authors: Rituparna Basu, Neena Sondhi

Institution: International Management Institute

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3139905051

FWCI: 4.136

Cites: 73

Cited by: 27

Related to: 10