Work

The impact of country of origin on consumers' pricing judgments in ecommerce settings

Year: 2021

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-10-2019-0245

Author: Emi Moriuchi

Institution: Rochester Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3140601183

FWCI: 3.906

Cites: 60

Cited by: 27

Related to: 10