Work

Consumer Behavior, Buying, Having, and Being

Year: 2015

Type: book

Authors: Amy Solomon, Solomon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3141435694

FWCI: 62.5

Cites:

Cited by: 420

Related to: 10