Work

Contemporary Issues in Brand Management

Year: 2021

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-030-66119-9_12

Author: Emmanuel Mogaji

Institution: University of Greenwich

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3141573508

FWCI: 9.646

Cites: 31

Cited by: 8

Related to: 10