Work

How perceived brand globalness creates brand value

Year: 2002

Type: article

Study design: Observational Study

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8400002

Authors: Jan-Benedict E M Steenkamp, Rajeev Batra, Dana L Alden

Institutions: Tilburg University, University of Michigan, University of Hawaiʻi at Mānoa, University of Hawaii System

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Georgetown University

OpenAlex ID: W3141669067

FWCI: 18.11

Cites: 56

Cited by: 1,156

Related to: 10