Work

Effects of Container Size on Overconsumption of Carbonated Soft Drinks

Year: 2008

Type: preprint

Abstract: We take a structural approach to examine the effects of larger container size on consumption of carbonated soft drinks---using Nielsen Company's Homescan data on household purchases for the years 2004 through 2006. Our results show that by removing the price discount implicit in packages with larger container size, the average unit price the two households pay for CSD products increase and hence both households (both the low income and the high income) reduce their annual consumption of soft drinks by about 75%. This reduction is due to a combination of reduced number of purchases and switching to products with less number of bottles/cans.

Source: RePEc: Research Papers in Economics

DOI: 10.22004/ag.econ.6203

Authors: Zheng, Xiaoyong, Zhen, Chen, Wohlgenant, Michael K.

Institutions: North Carolina State University, RTI International

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2148279858

Cites: 12

Cited by:

Related to: 10