Work

The relationship between brand experience and consumer-based brand equity in grocerants

Year: 2021

Type: article

Study design: Observational Study

Source: Service Business

DOI: 10.1007/s11628-021-00439-8

Authors: Hyeon Mo Jeon, Se Ran Yoo

Institutions: Dongguk University WISE, Kyung Hee University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3142329634

FWCI: 12.41

Cites: 71

Cited by: 67

Related to: 10