Work

When to get it is to eat it—Assessing brand fit-mediated equity of extended restaurants of a high-end automobile vendor

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Management

DOI: 10.1016/j.jhtm.2021.03.017

Authors: Qi Yan, Huawen James Shen

Institutions: Nanjing Xiaozhuang University, City University of Macau

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Nanjing Xiaozhuang University

OpenAlex ID: W3143601892

FWCI: 1.838

Cites: 54

Cited by: 10

Related to: 10