Work

Modern Marketing to Scale the Business

Year: 2020

Type: preprint

Abstract: In today's world, business development is the key to success. If the business does not develop, larger competitors take part of its customers. To maintain position and successful development in the market, it is necessary to expand the enterprise, that is, to scale the business. Scaling a business is a process whose primary goal is to increase sales and profits. The article discusses the necessary conditions for scaling a business, the main ways and conditions for expansion. The article also presents modern marketing tools that play an important role in scaling and automation of business processes. The considered option of analyzing a possible sales market for scaling a business is the basis for making decisions related to market activity, choosing a target market, determining the planned sales volume, etc.

Source: SSRN Electronic Journal

Authors: O.V. SADCHENKO, Іryna Davydova, Liliya Yakymyshyn, Svitlana Kovalchuk, Daryna Chernenko, Анна Зайцева

Institutions: Odesa I. I. Mechnikov National University, National Aerospace University – Kharkiv Aviation Institute, Ternopil Ivan Pului National Technical University, Khmelnytskyi National University, V. N. Karazin Kharkiv National University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3145301326

Cites:

Cited by: 8

Related to: 10