Work

A Different Perspective on Celebrity Attachment With Self-congruence Theory: Investigating the Consumer-celebrity-brand Relationship With Its Positive and Negative Outcomes

Year: 2020

Type: article

Authors: Mehmet ÖZER, Alper Özer, Akın Koçak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3146570563

FWCI: 0.192

Cites: 28

Cited by: 1

Related to: 10