Work

The windfall gain effect: Using a surprise discount to stimulate add-on purchases

Year: 2021

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2021.102918

Authors: Esther L. Kim, Sarah Tanford

Institutions: Montclair State University, University of Nevada, Las Vegas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3146832063

FWCI: 7.583

Cites: 68

Cited by: 46

Related to: 10