Work

Relationship Between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores

Year: 2021

Type: article

Study design: Observational Study

Source: Gurukul Business Review

DOI: 10.48205/gbr.v17.6

Authors: Pooja Bhakuni, Sneha Rajput, Bhuvanesh Kumar Sharma, S.S. Bhakar

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3147017966

FWCI: 3.447

Cites:

Cited by: 20

Related to: 10